It was the nickname given to Sun City shortly after opening: "The great social experiment." The literal equivalent of a Petri dish that became a human endeavor to try something unique and different. Sociologists and physiologists told the Del E Webb Corporation (DEVCO), it was pure folly. They claimed seniors would never, NEVER leave their families, their churches or their social network and move to a community of old people waiting to die; especially in the middle of the desert. Experts...can't live with them, can't live without them. The reality is, the concept had more than its fair share of disbelievers, including some from the company itself. Webb joked with L C Jacobson when he would call him and question, "how's that old folks home coming?" Owen Childress, the finance guy asked, "how am i going to get a 30 year mortgage on a 65 year old man?" Even Tom Breen (one of the founders), as the guys were sitting around Manuel's bar New Years Eve (the night before opening), looked across the table and asked, "do you think anyone will come?" It was daunting, and their professional careers were on the line. Jim Boswell and Del Webb supplied the money behind the project, both had resources far beyond the roughly $6ook they each contributed to start Sun City. If it failed, neither of them would miss a beat. They were that wealthy. We know now, the cars started coming first thing the morning of New Years Day, 1960 and they haven't stopped, some 65 plus years later. Sun City exploded beyond anyone's wildest imagination. The experts were more stunned than anyone. Historically we became the first age restricted active adult community of its kind. We set the stage and the tone for countless companies to try and replicate us. The Webb Corporation launched a brand and a model of living that has some 3000 similar (not identical) settings. Federal and state laws were passed (the Fair Housing Standards Act) that gave us the legal right to "discriminate based on age." The evolution has been staggering; the Villages of Florida has bypassed us in size, nearing a population of 150,000 and covering three counties. The vast majority of senior communities are far smaller than Sun City and amenities included in those built the past 15 years being vastly different. If there are golf courses, they aren't owned by the community. Most of them have community gathering spaces where socializing exists beyond club activities. Years of research has gone into reshaping newer developments. The PULTE Corporation bought out the Webb Corporation in 2001 because they wanted to own the Del Webb Sun City name and brand. They've done well with it and along they way their surveys conducted have provided the direction newer communities have taken. Anyone who has read or followed those surveys knows and understands the changes and why they have been made. Clearly there was a blueprint. In spite of that, Sun City has remained one of the popular destinations for seniors looking for something different than where they were born, raised or lived. We've always considered what Sun City offered a "lifestyle choice." Way more than just a house. Unfortunately, along the way, we slipped into a mindset that remaining cheap was a better option than evolving along with the costs that inevitably follow owning vast amenities that are almost beyond compare. As we've begun to push forward, those costs, much like everywhere else, are higher than many of us expected. It's the cost of owning 8 recreation centers, 8 golf courses, a lake, softball field, dog park and all the accompanying grounds. Nothing is cheap and as they age, they have to be repaired or replaced. We all know, that replacement gets really expensive. It's challenging, but Sun City and more specifically the RCSC, has a lot of money on hand and better yet, is debt free...as it always has been. We don't borrow money with significant interest rates, we pay for what we do with cash in hand. That was how our documents were written. There's no question in my mind (and hopefully not yours), the choice to move to Sun City was one of the better ones you made. I know we (my wife and i, and my mother and father before us), always looked at the community as a gift we found. It allowed us to live full lives in retirement without the ridiculous costs associated with life outside our white walls. With that out of the way, let's talk about an opportunity: I get crazed when i watch what has/is happening across our country. I'm not picking political sides, i'm just stating the polarization that is ripping us apart isn't healthy. I'll leave it there because this piece has nothing to do with politics This is simply about us, those living in Sun City. I don't care if you are a home owner, a renter, a winter visitor or if you are someone who one day hopes to find their place in the sun. This community was built by and for those wanting something different, something better. This community was successful because those moving here refused to let it/us fail. This was, is and hopefully always will be one where we are the "owners." I would challenge anyone reading this article to tell me they wouldn't love to be a part of a rebirth of that "great social experiment." I know there's some who would say, nope, not for me. I also would bet a dollar to a door nob, the vast majority of you reading this would be delighted to become party to an effort to rebuild, regain and renew that sense of community that helped shape Sun City. Maybe i'm wrong; Lord knows my wife can tell you how often that happens. In this case, i think not. The only question now is, are you interested in finding out if we can once again create "the great social experiment?" Stay tuned, details coming.
