In a way, it is a bit of a misnomer, because in reality it has nothing to do with promoting one's self, it is all about promoting either the organization you represent, or in the bigger picture, the community you live in. For some odd reason, most can't get their head around the concept. Oddly, i was taught/trained for it to be ingrained in me. My best guess is that most people living in Sun City love it, they don't see it as a necessity, they simply assume it's a given. It's not and it never has been. Any organization or company worth their salt has it embedded in their DNA. One only has to look back at DEVCO and what Sun City did before, during and after their opening. Everything was shameless self-promotion. They were told by the experts they would be abysmal failures; they became an unrivaled success story. Every step of the way, they promoted who they were and what they offered. They were the "first on the block" and they made sure everyone knew it. It would have been a physical impossibility to put 100,000 visitors through Sun City opening weekend; there were only a million people living in Arizona in 1960. That never stopped them from telling that story. Embellishing the facts isn't a new tactic. The truth be told, one boatload of folks both visited and bought. Who was going to argue it? Why would they? To the DEVO faithful, it made Sun City larger than life and over the years, as the story was retold; our successes looked even more impressive. That said, the real measure of how good it was was found in the hearts and minds of those moving here. They embraced the "new active way of life," as if they invented it. They adopted Sun City as if they were born and raised here. As Meeker said, they became Sun City best marketing tool. He literally told his sales force to stay out of the way and let the residents promote it, the sales people's job was to do the paperwork. Our history, as i have written so many times, need be our blueprint, our guiding light to the pathway forward. The problem is we have run from it, not to it. This thread, as you will read in the coming days will highlight what we need to do both within the RCSC and the community as a whole. Stay tuned.